Our Favourite Marketing Tools, Apps & Resources.
Dig into our ever-growing list of paid and free essentials that save time, increase productivity, reinforce the competitive edge and get the job done!
*Some of the links are affiliate links which means I get a little something when you make a purchase. It doesn't cost you anything extra and you don't need to use my links to make your purchase :)
Post Planner helps you find content that is rising in popularity. It means you don't need to guess what content will work well for your audience. The tool also schedules posts for you on Facebook, Twitter and Pinterest, and has a recurring post feature.
Pricing starts from $3 a month.
Weebly is one of the easiest website builders today. I used to design most of my websites on the platform before switching to WordPress. Weebly has an easy drag-and-drop interface and options to optimize for SEO. Their eCommerce sites are also great for beginners who want to build and manage their own store.
They have a free plan although I recommend at least the Starter plan so you can have your own domain.
If you're looking to take your visuals beyond the free "same-image-as-everyone-else" level then depositphotos is a great choice.
They have millions of premium high-quality stock photos, royalty-free images, illustrations and vector art at affordable prices.
I was getting tired of seeing the same images on other people's stuff that you get from the free sites. Depositphotos is my solution and it doesn't break the bank like most other paid stock photo sites.
Socialoomph is a Canadian company (beaming with pride). The app helps you manage your social media platforms: Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Similar to Post Planner you can schedule content and set up recurring functionality.
They offer a 7-day Free Trial and thereafter starts at $6.97 a month.
When you create content that answers the questions people are typing into Google, you'll increase the amount of traffic to your site. Finding which keywords to focus on is the very foundation of search engine optimization (SEO).
Jaaxy is, in my opinion, the best keyword research tool out there (and I've tried a lot of them).
Start with a free set of 30 searches and upgrade from there.
GetResponse is, in my opinion, like a mini Infusionsoft. It is a marketing automation platform that includes a basic CRM. You can create landing pages, forms, email sequences, autoresponders, webinars and more.
I love the automation section where you can set up rules against which emails or actions are delivered.
If Infusionsoft, SharpSpring, Marketo or HubSpot are too big for your needs, consider GetResponse.
They have a 30-day free trial, thereafter packages start as low as $15/mo.
Namecheap is my domain registrar, WordPress website hosting and email service provider of choice. After trying many others including GoDaddy, these guys are my go-to. I love their responsiveness, price and ease of setup.
Choose Namecheap if you need to register a new domain for your business, set up a SSL (https) on your site, host your WordPress website, or get a business email address.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Audit your domain, see what keywords you're ranking for, who's linking to you and more.
SEMrush has a lot of free tools and a powerful paid plan.
I love Rocketium! You can create really good looking videos with captions, transitions, music, overlays etc in a few minutes.
My favourite feature is the instant resizing functionality for Facebook covers, portrait mode and Instagram ads.
They have a free plan which gives you a good idea of what the application can do for you.