An Introduction to Deciphering Google Analytics

Google Analytics is a such a powerful tool that can help you know what's working and what isn't and suggest what changes need to be made. However, for most first time Analytics users, it can be overwhelming and confusing... not to mention most don't even know what Google Analytics is.


This course steps you through the basics so that you can start to get a handle on the tool and begin using it effectively.

Course outline:

  1. Lesson 1: What is Google Analytics & Why Do I Need It?
  2. Lesson 2: Creating an Account and Configuring the Settings
  3. Lesson 3: Overview of the Key Elements in Google Analytics
  4. Lesson 4: Introduction to Customization



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How Schools and Camps Can Leverage LinkedIn for Growth

If LinkedIn is just an online job search tool, why are professionals spending hours on it each week? Is it just for B2B or job hunts or is it a hidden gem for lead generation, alumni engagement and parent interaction for schools and camps? 

In this course we will cover the following lessons:


  1. Why LinkedIn?
  2. Company Pages
  3. Showcase Pages
  4. Groups
  5. University Pages
  6. Alumni Tool
  7. Optimizing Company Pages
  8. LinkedIn Search Tool
  9. Conclusion


This course is marked as a Beginner level course although there are some intermediate to advanced sections.


Enjoy the course, and let me know what you thought of it!


Big smiles,
Owner of Big Splash Social

2 Lessons



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