An Introduction to Deciphering Google Analytics

1 Lesson      Beginner

About this course

Google Analytics is a such a powerful tool that can help you know what's working and what isn't and suggest what changes need to be made. However, for most first time Analytics users, it can be overwhelming and confusing... not to mention most don't even know what Google Analytics is.


This course steps you through the basics so that you can start to get a handle on the tool and begin using it effectively.

Course outline:

  1. Lesson 1: What is Google Analytics & Why Do I Need It?
  2. Lesson 2: Creating an Account and Configuring the Settings
  3. Lesson 3: Overview of the Key Elements in Google Analytics
  4. Lesson 4: Introduction to Customization
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